About me

The fascination for the potentials arising from the interplay of business and technology led me to choose the field of Industrial Engineering. In 2001, after completing my commercial training, I made the decision to pursue a degree with a focus on Innovation Management in Berlin for this reason. My successful graduation as a Diplom-Wirtschaftsingenieur in 2005 opened the doors to my first position in B2B sales.

Simultaneously, I decided to deepen my knowledge of the Japanese market and the significance of Japanese trading houses through an MBA program, which I completed part-time by 2009. During this time, I benefited from numerous trips to Japan and the establishment of crucial contacts, providing valuable insights for my MBA thesis through interviews and concrete case studies.

In my sales career, I successfully acquired new customers and expanded existing customer relationships in key industries such as the solar industry, medical technology, printing industry, food industry, and non-food industry, both in European and non-European markets. My international business transactions in more than 60 countries and on all continents enable me to offer tailored sales coaching in day courses. I have achieved significant sales successes on all continents and across the value chain, including:

Market Expansion in the UK: Re-engaged former clients and acquired new customers, resulting in a significant increase in revenue.
Global Expansion of Key Accounts in the Hygiene Market: Through collaboration with providers of complementary carbon fiber technologies, I expanded key accounts worldwide and successfully executed up-selling strategies.
Acquisition in East Asia and Japan: Secured trial orders and completed major projects in the flat-screen and solar industries, with revenues in the high double-digit million euro range.
Development of the European Photovoltaic Market: Grew the European market for mono- and multicrystalline wafers for solar cell manufacturers from a few million euros to over 50 million euros between 2009 and 2010.
New Customer Acquisition in the USA: Achieved cross-sales successes in the food and packaging industries, generating several million euros in revenue through direct outreach and close collaboration with local sales teams.
Market Expansion in India: Developed a revenue potential of several million euros with machine technology for solar module production, in close collaboration with local integrators and sales partners.
Iran: Secured a key contract for the delivery of high-tech equipment to establish a photovoltaic module production facility in Shiraz, Iran, with a capacity of 240 MWp, after intensive negotiations.

Through the practical application of my extensive sales expertise, I deepened my knowledge in various technology areas, including carbon fiber technologies, silicon wafer and photovoltaic module sales, medical technology, and process and automation technology. Furthermore, in numerous Sales Excellence projects, I gained valuable insights, emphasizing the crucial difference that thoughtful strategic planning, followed by controlled implementation, makes in business success.
My further education in the areas of project management, post-merger acquisition, and sales was complemented by intensive training at renowned universities and the Siemens Learning Campus. The foundation for my role as a trainer and coach was laid through training as a certified IHK trainer. The qualified theoretical education is complemented by extensive practical experience, providing an optimal foundation for my activities as a B2B trainer and coach.

My diverse experiences as a trainer and coach in certificate programs, training courses, and business manager training have given me a clear understanding of the importance of face-to-face instruction. As a lecturer at DHBW Baden-Württemberg, I shape the future of the next generation of participants by incorporating exciting practical examples in subjects like project management and business administration, using them as integral components of final exams.

I invite you to benefit from my extensive experiences, knowledge, and passion for coaching and training.