Lars Blum­rodt

Trai­ner / Busi­ness-Coach / Consultant

About me

My fasci­na­ti­on with the dyna­mic inter­play bet­ween busi­ness and tech­no­lo­gy and the oppor­tu­ni­ties it crea­tes, led me to pur­sue a degree in Indus­tri­al Engi­nee­ring. In 2001, after com­ple­ting my com­mer­cial trai­ning, I deci­ded to begin my stu­dies with a focus on inno­va­ti­on manage­ment in Ber­lin. Suc­cessful­ly gra­dua­ting as a Diplom-Wirt­schafts­in­ge­nieur (Diplo­ma in Indus­tri­al Engi­nee­ring) in 2005 from HTW Ber­lin ope­ned the doors to my first posi­ti­on in B2B sales.

At the same time, I cho­se to deepen my know­ledge of the Japa­ne­se mar­ket and the signi­fi­can­ce of Japa­ne­se tra­ding hou­ses through an MBA pro­gram at Hoch­schu­le Koblenz, which I com­ple­ted part-time until 2009. During this peri­od, num­e­rous trips to Japan enri­ched my expe­ri­ence. Buil­ding key cont­acts pro­vi­ded me with valuable insights that pro­ved bene­fi­ci­al both in inter­views and in busi­ness nego­tia­ti­ons, sha­ping my pro­fes­sio­nal journey.

Throug­hout my sales care­er, I have suc­cessful­ly ente­red new mar­kets and acqui­red key accounts. Addi­tio­nal­ly, I have achie­ved stra­te­gic reve­nue growth in various indus­tries, inclu­ding solar, medi­cal tech­no­lo­gy, prin­ting and pack­a­ging, and the food indus­try. Working clo­se­ly with inter­na­tio­nal sales part­ners, I have deve­lo­ped and imple­men­ted stra­te­gies that led to signi­fi­cant mar­ket expan­si­on. My focus is on sus­tainable mar­ket deve­lo­p­ment, stra­te­gic cus­to­mer enga­ge­ment, and buil­ding long-term busi­ness relationships.

Suc­cessful pro­jects include mar­ket expan­si­on in Euro­pe, Asia, and North Ame­ri­ca, sca­ling sales chan­nels, and imple­men­ting cross-sel­ling and up-sel­ling stra­te­gies. My stra­te­gic approach and inter­na­tio­nal expe­ri­ence have play­ed a cru­cial role in dri­ving sus­tainable busi­ness growth.

My inter­na­tio­nal sales expe­ri­ence spans over 60 count­ries across all con­ti­nents. My expe­ri­ence in various tech­no­lo­gy sectors—ranging from car­bon fiber tech­no­lo­gies to sili­con wafers, pho­to­vol­taics, medi­cal tech­no­lo­gy, and automation—has rein­forced the importance of tail­o­red sales stra­te­gies. Fur­ther­mo­re, my invol­vement in num­e­rous Sales Excel­lence pro­jects has shar­pe­ned my under­stan­ding of the cri­ti­cal role of Chan­ge Manage­ment, par­ti­cu­lar­ly in the con­text of stra­te­gic sales optimization.

My con­ti­nuous edu­ca­ti­on in pro­ject manage­ment, post-mer­ger acqui­si­ti­ons, and sales has been com­ple­men­ted by inten­si­ve trai­ning at renow­ned uni­ver­si­ties as well as the Sie­mens Lear­ning Cam­pus. My exper­ti­se as a trai­ner and coach is roo­ted in pro­fes­sio­nal edu­ca­ti­on and trai­ning, inclu­ding a Trai­ner IHK (Cham­ber of Com­mer­ce) cer­ti­fi­ca­ti­on. The com­bi­na­ti­on of solid theo­re­ti­cal foun­da­ti­ons with exten­si­ve prac­ti­cal expe­ri­ence pro­vi­des an opti­mal basis for my role as a trai­ner and coach in B2B.

My diver­se expe­ri­ence as a trai­ner and coach in cer­ti­fi­ca­ti­on pro­grams, con­ti­nuing edu­ca­ti­on cour­ses, and spe­cia­list trai­ning has given me a clear per­spec­ti­ve on the importance of in-per­son ins­truc­tion. As a lec­tu­rer at DHBW Baden-Würt­tem­berg, I help shape the next gene­ra­ti­on of cour­se par­ti­ci­pan­ts by incor­po­ra­ting real-world busi­ness cases into pro­ject manage­ment and busi­ness admi­nis­tra­ti­on cour­ses, making them an inte­gral part of final examinations.

In my free time, I embrace an acti­ve life­style. During my youth, I play­ed soc­cer for six years befo­re tran­si­tio­ning brief­ly to track and field. At the age of thir­teen, I dis­co­ver­ed mar­ti­al arts, start­ing with kara­te and kick­boxing befo­re final­ly com­mit­ting to Tae­kwon­do. In 2004, I achie­ved my 2nd DAN, and in 2024, I ear­ned my 3rd DAN in com­pe­ti­ti­ve Taekwondo—a tes­ta­ment to the fact that fit­ness, agi­li­ty, and fight­ing spi­rit are not neces­s­a­ri­ly a mat­ter of age. This achie­ve­ment is based on the per­fect balan­ce of pas­si­on, disci­pli­ne, deter­mi­na­ti­on, and per­se­ver­ance. My acti­ve life­style is also reflec­ted in num­e­rous trek­king and adven­ture trips.

Take the oppor­tu­ni­ty to gain a holi­stic view of your busi­ness pro­ces­ses through my hands-on sales and pro­ject manage­ment trai­ning and coa­ching. By com­bi­ning metho­do­lo­gi­cal and pro­cess exper­ti­se, oppor­tu­ni­ties beco­me clea­rer and can be sys­te­ma­ti­cal­ly realized.

I invi­te you to bene­fit from my exten­si­ve expe­ri­en­ces, know­ledge, and pas­si­on for coa­ching and training.

Inter­na­tio­nal Mar­ket Ent­ry Stra­te­gies of a Ger­man Medi­um-Sized Company

Using the Japa­ne­se Mar­ket as an Example

Indus­try Struc­tu­re Ana­ly­sis Accor­ding to Por­ter (ePub)

Cri­ti­cal Pre­sen­ta­ti­on and Appli­ca­ti­on in the Wood Pro­ces­sing Industry

Export Simu­la­ti­on: Case Stu­dy on the Appli­ca­ti­on of Pro­ject Manage­ment Tools

An exer­cise book with tasks and sug­gested solutions

Export Simu­la­ti­on II: Inter­na­tio­nal E‑Commerce Project

Exer­cise book with tasks and sug­gested solutions