About me

I support industrial companies in international B2B environments with the stabilization, scaling, and realignment of sales and business development. My focus is on technically sophisticated products, complex sales structures, and international project-driven business.

For more than 15 years, I have worked across machinery and plant engineering, automation, medical technology, and renewable energy. During this time, I have built, restructured, and led international sales organizations in both direct and indirect sales models, with revenue responsibility of up to EUR 60 million.

Typical areas of engagement include:

Internationalization and market entry
Reorganization of sales and channel structures
Performance improvement of existing sales organizations
Management of complex bidding and project phases
Post-merger integration and sales transformation

I am accustomed to working in owner-led, private equity, and transformation environments. My decisions are fact-based, with a clear focus on impact and execution. Strategy is not an end in itself, but a foundation for measurable results.

Internationally, I have held operational responsibility across EMEA, North America, APAC, MENA, Japan, and India. Working with diverse cultures, stakeholders, and interest groups is part of my day-to-day business.

My working style is hands-on, structured, and results-driven. I onboard quickly, analyze the initial situation with precision, and implement pragmatic measures that deliver short-term impact while remaining sustainable over the long term.

In addition to my operational roles, I am active as a trainer and lecturer. This background strengthens my ability to structure complex topics clearly, align teams, and transfer responsibility effectively.

Long-term performance-oriented experience in Taekwondo (3^rd Dan) shapes my leadership style through discipline, resilience, and consistent execution.