Lars Blum­rodt

Trai­ner / Busi­ness-Coach / Consultant

About me

The fasci­na­ti­on for the poten­ti­als ari­sing from the inter­play of busi­ness and tech­no­lo­gy led me to choo­se the field of Indus­tri­al Engi­nee­ring. In 2001, after com­ple­ting my com­mer­cial trai­ning, I made the decis­i­on to pur­sue a degree with a focus on Inno­va­ti­on Manage­ment in Ber­lin for this reason. My suc­cessful gra­dua­ti­on as a Diplom-Wirt­schafts­in­ge­nieur in 2005 ope­ned the doors to my first posi­ti­on in B2B sales.

Simul­ta­neous­ly, I deci­ded to deepen my know­ledge of the Japa­ne­se mar­ket and the signi­fi­can­ce of Japa­ne­se tra­ding hou­ses through an MBA pro­gram, which I com­ple­ted part-time by 2009. During this time, I bene­fi­ted from num­e­rous trips to Japan and the estab­lish­ment of cru­cial cont­acts, pro­vi­ding valuable insights for my MBA the­sis through inter­views and con­cre­te case studies.

In my sales care­er, I suc­cessful­ly acqui­red new cus­to­mers and expan­ded exis­ting cus­to­mer rela­ti­onships in key indus­tries such as the solar indus­try, medi­cal tech­no­lo­gy, prin­ting indus­try, food indus­try, and non-food indus­try, both in Euro­pean and non-Euro­pean mar­kets. My inter­na­tio­nal busi­ness tran­sac­tions in more than 60 count­ries and on all con­ti­nents enable me to offer tail­o­red sales coa­ching in day cour­ses. I have achie­ved signi­fi­cant sales suc­ces­ses on all con­ti­nents and across the value chain, including:

  • Mar­ket expan­si­on in the UK: By re-acqui­ring for­mer cli­ents and gai­ning new cus­to­mers in the prin­ting indus­try, I achie­ved a 150% increase in revenue.
  • Glo­bal Expan­si­on of Key Accounts in the Hygie­ne Mar­ket: Through col­la­bo­ra­ti­on with pro­vi­ders of com­ple­men­ta­ry car­bon fiber tech­no­lo­gies, I expan­ded key accounts world­wi­de and suc­cessful­ly exe­cu­ted up-sel­ling strategies.
  • Acqui­si­ti­on in East Asia and Japan: Secu­red tri­al orders and com­ple­ted major pro­jects in the flat-screen and solar indus­tries, with reve­nues in the high dou­ble-digit mil­li­on euro range.
  • Deve­lo­p­ment of the Euro­pean Pho­to­vol­taic Mar­ket: Grew the Euro­pean mar­ket for mono- and mul­ticrystal­li­ne wafers for solar cell manu­fac­tu­r­ers from a few mil­li­on euros to over 50 mil­li­on euros bet­ween 2009 and 2010.
  • New Cus­to­mer Acqui­si­ti­on in the USA: Achie­ved cross-sales suc­ces­ses in the food and pack­a­ging indus­tries, gene­ra­ting seve­ral mil­li­on euros in reve­nue through direct out­reach and clo­se col­la­bo­ra­ti­on with local sales teams.
  • Mar­ket Expan­si­on in India: Deve­lo­ped a reve­nue poten­ti­al of seve­ral mil­li­on euros with machi­ne tech­no­lo­gy for solar modu­le pro­duc­tion, in clo­se col­la­bo­ra­ti­on with local inte­gra­tors and sales partners.
  • Iran: Secu­red a key con­tract for the deli­very of high-tech equip­ment to estab­lish a pho­to­vol­taic modu­le pro­duc­tion faci­li­ty in Shiraz, Iran, with a capa­ci­ty of 240 MWp, after inten­si­ve negotiations.

Through the prac­ti­cal appli­ca­ti­on of my exten­si­ve sales exper­ti­se, I deepe­ned my know­ledge in various tech­no­lo­gy are­as, inclu­ding car­bon fiber tech­no­lo­gies, sili­con wafer and pho­to­vol­taic modu­le sales, medi­cal tech­no­lo­gy, and pro­cess and auto­ma­ti­on tech­no­lo­gy. Fur­ther­mo­re, in num­e­rous Sales Excel­lence pro­jects, I gai­ned valuable insights, empha­si­zing the cru­cial dif­fe­rence that thoughtful stra­te­gic plan­ning, fol­lo­wed by con­trol­led imple­men­ta­ti­on, makes in busi­ness success.
My fur­ther edu­ca­ti­on in the are­as of pro­ject manage­ment, post-mer­ger acqui­si­ti­on, and sales was com­ple­men­ted by inten­si­ve trai­ning at renow­ned uni­ver­si­ties and the Sie­mens Lear­ning Cam­pus. The foun­da­ti­on for my role as a trai­ner and coach was laid through trai­ning as a cer­ti­fied IHK trai­ner. The qua­li­fied theo­re­ti­cal edu­ca­ti­on is com­ple­men­ted by exten­si­ve prac­ti­cal expe­ri­ence, pro­vi­ding an opti­mal foun­da­ti­on for my acti­vi­ties as a B2B trai­ner and coach.

My diver­se expe­ri­en­ces as a trai­ner and coach in cer­ti­fi­ca­te pro­grams, trai­ning cour­ses, and busi­ness mana­ger trai­ning have given me a clear under­stan­ding of the importance of face-to-face ins­truc­tion. As a lec­tu­rer at DHBW Baden-Würt­tem­berg, I shape the future of the next gene­ra­ti­on of par­ti­ci­pan­ts by incor­po­ra­ting exci­ting prac­ti­cal examp­les in sub­jects like pro­ject manage­ment and busi­ness admi­nis­tra­ti­on, using them as inte­gral com­pon­ents of final exams.

I invi­te you to bene­fit from my exten­si­ve expe­ri­en­ces, know­ledge, and pas­si­on for coa­ching and training.

Inter­na­tio­nal Mar­ket Ent­ry Stra­te­gies of a Ger­man Medi­um-Sized Company

Using the Japa­ne­se Mar­ket as an Example

Indus­try Struc­tu­re Ana­ly­sis Accor­ding to Por­ter (ePub)

Cri­ti­cal Pre­sen­ta­ti­on and Appli­ca­ti­on in the Wood Pro­ces­sing Industry

Export Simu­la­ti­on: Case Stu­dy on the Appli­ca­ti­on of Pro­ject Manage­ment Tools

An exer­cise book with tasks and sug­gested solutions

Export Simu­la­ti­on II: Inter­na­tio­nal E‑Commerce Project

Exer­cise book with tasks and sug­gested solutions