Sales & Commercial Transformation for Industrial B2B Companies
Sales & Project Management
Project Sales Mastery (PSM) supports industrial companies in strategically steering sales and project-driven business and improving performance in measurable ways. The consulting focus is on analysis, structuring, and execution to streamline processes, accelerate market access, and deliver measurable sales results.

Consulting Services – Sales & Project Management
PSM improves the effectiveness and economic performance of sales and project-driven business in industrial companies.
Clear priorities, structured processes, and transparent KPIs ensure focused use of resources and stronger market opportunities.
PSM defines the target architecture and governance logic. Operational execution is carried out by internal teams and specialized partners.
Impact is reviewed regularly, and measures are jointly adjusted when needed to stay aligned with defined objectives.

Strategic Sales
To stay competitive, companies need more than gut instinct, it requires precise market segmentation, clear priorities, and flexible go-to-market strategies. The winners invest their resources where growth, ROI, and sustainable customer relationships are created.
Key Account Management & Cross-/Upselling Concepts
Maximizing untapped potential in existing accounts.
Market and competitive analyses with clear action plans
Identifying which markets deliver short-term ROI and where risks are hidden.
Go-to-Market concepts
That unlock measurable revenue potential – e.g. through precise customer segmentation and optimized sales channels.
Internationalization & partner strategies
Selecting, evaluating, and managing sales partners for sustainable market penetration.

Sales Performance & ROI
High win rates and healthy margins come from clear priorities, reliable data and streamlined processes. Proven solutions for data quality, automation and modern sales support ensure faster proposals, more predictable pipeline management and more value-creating time for sales teams.
KPI systems & dashboards
Full transparency across pipeline, win rates and contribution margins.
Pipeline and opportunity management
Focusing resources on high-value deals instead of wasting time with low-yield leads.
Incentive systems
Linking sales targets to measurable results, boosting motivation and reducing attrition.
Optimization of pricing processes
Faster response times, higher win rates, fewer renegotiations.

Project Management
In international sales, complex projects with multiple stakeholders and risks are the norm. Winners in this area master the ability to manage projects in a structured way, identify deviations early, and continuously optimize processes. Regular reviews of the status quo ensure that strategic goals are achieved even in dynamic markets.
International sales projects
From proposal stage to delivery, with clear milestones and ROI considerations.
Risk and stakeholder analyses
Identifying potential blockers and resistance at an early stage.
Post-Merger Integration
Aligning teams, processes, and systems to realize planned synergies.
Digital & AI-driven tools
CRM optimization or AI-based lead scoring to improve speed and forecast quality.
Complementary partner service: Practical implementation of AI solutions
We analyze your sales and project processes and identify suitable digital and AI-based solution approaches. Where there is a concrete need, we connect you with specialized technology partners who take responsibility for implementation and execution.
The objective is to improve process support in sales, for example in lead capture, territory and visit planning, as well as offer and pipeline management.















